Certified Digital Marketing Specialist (CDMS)

Digital Marketing specialists are high in demand. According to a report by McKinley Marketing Partners (Statistica), demand for marketers far exceeds supply in key marketing areas—with over half of marketing talent hires being “digital”. PayScale.com estimates that an average digital marketing manager’s annual salary averages around RM90,799 annually (as of March 2018).

The Certified Digital Marketing Specialist (CDMS) course provides a comprehensive introduction to the core essentials of digital marketing, which is delivered through various channels such as search engines, websites, social media, email, and mobile. You will learn practical methods of how to harness the power of digital marketing as the core driver of your company’s marketing strategy; how to apply successful marketing campaigns, measure outcomes and plan a marketing strategy. The course content is designed by industry experts with in-depth experience in digital marketing, strategy, and planning.

Who Should Attend

Marketers, Sales People and any Individual who wishes to deep dive into Digital Marketing as a whole, and learn how to effectively apply Digital Marketing strategies in their company’s AMP plan.

Course Outline:

• Introduction to Digital Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM) and Pay Per Click Advertising (PPC)
• Display Advertising
• Email Marketing
• Social Media Marketing
• Web Analytics
• Strategy and Planning
• Mobile Marketing
  

Learning Outcomes

Students will be able to learn how to harness the power of digital marketing as a core driver of the marketing strategy for a company.

Course Objectives

• Gain an in-depth understanding of the core essentials of digital marketing and key channels of delivery, including search engines, websites, PPC, social media, email, and mobile.
• Harness the power of digital marketing for your company, business or startup.
• Be an informed marketing manager or practitioner who can plan, optimize and finetune marketing strategies for your company/organization.

Exam Format

The CDMS Certification Exam Duration is 2 hours, consisting of 50 Multiple Choice Questions, with a Passing Score of 70%. You will receive a professional CDMS Certification upon Passing the Exam.